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Introduction
The California Ideology is a mix of cybernetics, free market economics, and
counter-culture libertarianism and is promulgated by magazines such as Wired
and Mondo 2000 as well as the books of Stewart Brand, Kevin Kelly and many
others. The new faith has been embraced by computer nerds, slacker students,
thirty-something capitalists, hip academics, futurist bureaucrats and even
the President of the USA himself. As usual, Europeans have not been slow to
copy the latest fashion from America. While a recent EU report recommended
adopting the Californian free enterprise model to build the 'infobahn',
cutting-edge artists and academics have been championing the 'post-human'
philosophy developed by the West Coast's Extropian cult. With no obvious
opponents, the global dominance of the Californian Ideology appears to be
complete.
On superficial reading, the writings of the Californian ideologists are an
amusing cocktail of Bay Area cultural wackiness and in-depth analysis of the
latest developments in the hi-tech arts, entertainment and media industries.
Their politics appear to be impeccably libertarian - they want information
technologies to be used to create a new 'Jeffersonian democracy' in
cyberspace where every individual would be able to express themselves freely.
Implacable in its certainties, the Californian Ideology offers a fatalistic
vision of the natural and inevitable triumph of the hi-tech free market - a
vision which is blind to racism, poverty and environmental degradation and
which has no time to debate alternatives.
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